One of the keys to quality web design in London is to be as creative as possible. Finding new and inventive ways to build websites that are often similar is a major challenge. The Internet is growing rapidly and more companies need a home on the web for their sites. The same basic features and parts are common to these sites. Making them stand out from the crowd is getting more difficult all the time. Finding a unique element to feature can make a big difference in the effect the site has on visitors.
Using Colors For Effect
This is a tricky area because it is easy to do too much. Certain colors can bring out strong responses in some people, so keeping them from being a distraction is essential. However, finding an intriguing set of colors and complementing them is a good start for raising the visibility of a site. Weighing the values that are put on certain colors may help communicate the message of the site. Since blue is often associated with cold or ice and red with fire and heat, there are specific applications where each would make more sense as a subtle background.
Avoiding Dramatic Combinations
It is easy to go overboard and try stark contrasting colors or fonts to get attention. Unless the site is specifically targeting an extreme segment of society that appreciates wild and shocking appearances, visitors are likely to leave quickly. Having a graphic arts specialist as a partner can help shed light on the combinations that are most consistent with the message. Some good choices include:
- Pastels help imply relaxation – This makes these colors perfect for sites focusing on resorts and vacations.
- Earth tones imply masculine qualities, which is a good choice for heavy equipment construction services.
- High shine and glossy effects are popular with sports car enthusiasts and high performance car parts dealers.
- There are opportunities to highlight certain areas, like headers or sidebars, with effects that help to reinforce the themes of the site.
Additional Attention Grabbing Features
While color is instantly recognizable and carries certain values, other elements can affect the theme of a site. Choosing a font that is a little different from normal will catch the eye quickly. Making too much change will intimidate visitors and may scare them off and not engage them. Consulting the documentation for browsers will indicate where opportunities exist.
Paying Attention To Standards
It is aways wise to double-check to make sure the code is consistent with the abilities of the browsers. Setting up a site with a font that is not supported by one of the major browsers will cause a portion of visitors to have a different experience than is intended. All the planning and organizing will be wasted if the site can not take advantage of unique assets. However, there is a growing list of operating systems including:
Each of these has their own special conditions that must be taken into account by designers. There are also a variety of browsers like,
- Microsoft Internet Explorer
- Apple Safari
- Google Chrome
There are also a variety of proprietary programs for browsing the web and a growing number of mobile programs. These all may render a site differently and it is not practical to code for every one of them. The key is to find an intriguing design effect that will stand out and help visitors remember a site.